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As the population of the planet increases so does competition and things get tougher to gain employment, and many times even to get into universities of your choice. Therefore, making it a very tough job market out there—both for people who are completely without work and those who have jobs but certainly not the dream careers that they desire.


“Insanity is doing the same thing, over and over again, but expecting different results.”
― Narcotics Anonymous

Unemployment is a major concern in all countries as it has a negative economic and social impact. Other major issues such as; self-esteem, self-worth, confidence, ambition, etc. are those that get bypassed for promotions or job transfers, or those that seek new endeavours but have no idea which path to take.
Fortunately, in the Bahamas and the Caribbean Lignum is there to provide services to address these issues, and we also career counsellors as many young adults are driven to careers by parents, relatives and school counsellors where they invest in an education and end up working in another vocation and many times it is not where their passion lies. Lignum assists parents and students and young working adults to make the right choices —as well as to better understand how a career coach can help prep you to compete against those millions of fellow job-seekers.

So what exactly is career coaching?

We at Lignumapproach it as a discipline comprised of two similar but distinct tracks: coaching and counseling. The goal is to support parents, students and young adults and many times working mature adults in making informed decisions about their career development and trajectory, as well as offer various tools that they can use—résumés, cover letters, LinkedIn profiles—to meet those goals.

We at Lignum Institute not only have an extensive practical coaching experience, we also have clinical training. In general, “coaching” inclinesto be a solution-oriented approach, which involves working with clients to see what tangiblesteps they can take to achieve career goals &objectives. “Counseling,” however, is more process driven—you ascertain whether there are any behavioral, emotional or psychological issues that could be impeding a person’s desired career ambitions. However, the core virtue of career coaching is to assist people assess their professional situations with a greater degree of honesty, curiosity, empathy and compassion.